Pub. 1 Issue 2
24 www.glancda.org Covering Data thru May 2013 Los Angeles Auto Outlook 4.7% 2.0% 3.7% 10.8% 2.3% 2.2% 13.7% 7.2% 10.4% 13.3% 3.9% 4.1% 4.4% 4.8% 5.6% 6.9% 6.9% 7.1% 14.4% 18.6% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20.0% Hyundai Lexus Kia Chevrolet BMW Mercedes Ford Nissan Honda Toyota/Scion Market Share County U.S. Toyota, Mercedes, Honda, BMW, and Lexus market shares in the county are well above U.S. levels. 4.0% 4.9% 7.5% 11.3% 13.6% 16.4% 17.4% 17.6% 20.0% 25.6% 26.6% 28.6% 31.9% 42.9% 53.9% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Jeep Volkswagen Hyundai Toyota/Scion Honda Mercedes Ford Nissan Kia Audi Chevrolet Lexus BMW Dodge Subaru Subaru and Dodge posted the largest percentage increases so far this year. The graph below provides a comparison of Los Angeles County and U.S. new retail market share during the first five months of this year for the top 10 selling brands in the county. Brands are positioned on the graph from top to bottom based on county market share. Data Source: AutoCount data from Experian Automotive. BRAND SCOREBOARD - PART ONE Toyota is Leader in LA County Market; Share is Above U.S. Mercedes’ share of county market exceeds U.S. by 4.7 points Los Angeles County and U.S. Market Share - YTD 2013 thru May % Change in New Retail Registrations for Top 15 Brands - YTD ‘13 thru May vs. YTD ‘12 BRAND SCOREBOARD - PART TWO Subaru and Dodge Post Big Percentage Gains So Far This Year BMW, Lexus, Chevrolet, Audi, and Kia are also up sharply The graph on the right shows the percent change in Los Ange- les County new retail light vehicle registra- tions during the first five months of this year versus the same period a year earlier. The fol- lowing brands had in- creases of greater than 20%: Subaru, Dodge, BMW, Lexus, Chevrolet Audi, and Kia. Data Source: AutoCount data from Experian Au- tomotive.
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