Pub. 1 Issue 2

27 SUMMER 2013 usefulness often is cited as the most important reason why consumers keep an item. Also keep in mind when consumers keep a branded item, they tend to keep it an average of one to four years. During that time, your dealership’s brand and message are exposed and reinforced repeatedly with consumers, a unique benefit of promotional products over other types of marketing tools. Do people really notice my logo and message on a giveaway? Yes, and they remember it, too. A study conducted by PPAI Research indicated nearly 90 percent of people surveyed could recall the promotional product they received and the advertiser’s name. 2 Nearly 75 percent of people also remembered the intend- ed message. The products with the greatest advertiser-message recall included pens, calendars, coffee mugs, and magnets – all of which also offer the “usefulness factor” consumers prefer. Will consumers really change their opinion of my business because I gave them a promotional product? Yes. According to a 2010 global advertising study by the Advertising Specialty Institute (ASI), more than 40 percent of promotional product users have a more favorable impression of an advertiser after receiving an item. 3 Moreover, nearly 40 percent of those same respondents said they would likely shop at a business that distributed a branded item. As you focus on reputation management for your dealership, pro- motional items offer a tangible way to inf luence consumer opinion of your brand. As research shows, promotional products are an important tool in helping your dealership build its brand and reinforce its relationship with consumers day after day, month after month, year after year. Claim your space by offering branded items consumers deem useful to get the best bang for your advertising buck with each impression made.  1 The Power of Promotional Products: Advertising Specialties Impressions Study, Advertising Specialties Institute 2 A Lasting Impression, PPAI Research and MarketTools, Inc. 3 Global Advertising Specialties Impressions Study, Advertising Specialties Institute For more information about promotional products, contact your local Reynolds Document Consultant, call 800.344.0996 or email ids_mktg@ reyrey.com. In The Dealership In The Home Own every opportunity with custom products from Reynolds Document Services. In The Vehicle » Differentiate your store from the competition. » Reach your customers in the comfort of their homes. » Deliver your message to your customers 100% of the time. © 2013 The Reynolds and Reynolds Company. All rights reserved. Printed in the U.S.A. 6/13 To learn how to claim your space, contact your Reynolds Document Consultant or visit www.reyrey.com/ClaimYourSpace. Steve Eyrich - 661.312.5363 Ron Spyker - 310.600.0871 Mark Tartaglia - 714.329.1012