Pub. 1 Issue 3

Dealer Workshop A Success! O n September 5, 2013 GLANCDA held the Digital Dealer Workshop at the Sheraton Universal City. The workshop had a great turn out, and attendees learned advertising technology tips from Jonika Hoomes, Google Channel Sales. Seminar attendees learned the latest skills and best practices in a number of areas critical to dealership operations including digital marketing, social media, new and pre-owned sales, data and analytics, reputation management and customer loyalty programs. Listed below are a few of the items the speakers taught. » Understand what customer data to measure, how often, and what to do with it; » Manage your online reputation to attract more car shoppers to your lot; » Establish customer loyalty programs that create evangelists for your business.  TM 15