Pub. 1 Issue 4

26 www.glancda.org Covering Data thru December 2013 Los Angeles Auto Outlook 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 2007 2008 2009 2010 2011 2012 2013 2014 Forecast Regs. 421,742 339,240 240,746 267,382 298,458 372,726 424,403 450,000 New retail light vehicle registrations Years -27,709 -24,589 -7,572 -6,080 -3,762 -1,635 -178 2,458 4,964 5,843 10,371 13,592 15,283 19,075 23,549 -40,000 -30,000 -20,000 -10,000 0 10,000 20,000 30,000 Ford Chevrolet Jeep Subaru Hyundai Mazda Nissan Kia Volkswagen Audi Lexus BMW Honda Mercedes Toyota/Scion Actual registrations minus target (County registrations times U.S. market share) BRAND SCOREBOARD Toyota and Mercedes Relatively Strong Performers in County The graph provides an in- dicator of brands that are popular in Los Angeles County. For the top 15 sell- ing brands in the county, each brand’s share of the U.S. market is multiplied by registrations in the county during 2013. This yields a “target” for the state mar- ket. Target registrations are subtracted from ac- tual registrations to derive the measurement of sales performance. Brands at the top of the graph are relatively strong sellers in the county, with actual registrations exceeding calculated targets by large margins. Los Angeles County Retail Market Performance based on registrations for 2013 Actual registrations minus target (county industry registrations times U.S. market share) Source: AutoCount data from Experian Automotive. Toyota, Mercedes, Honda, BMW, and Lexus are strong sellers in the county, with actual registrations exceeding targets by large margins. County New Retail Light Vehicle Registrations - 2007 thru 2013, 2014 Forecast Source: AutoCount data from Experian Automotive. The graph below provides a long term perspective of trends in the Los Angeles County new retail light vehicle market. It shows historical registrations from 2007 thru 2013, along with Auto Outlook’s forecast for 2014. LONG TERM TRENDS Cyclical Recovery Predicted to Continue in 2014 Market predicted to increase for fifth consecutive year Key Trends Between 2009 (the low point during the market downturn) and 2013, county new retail light vehicle registrations have increased by 184,000 units an increase of 76%! The market was up 13.9% last year versus 2012, and Auto Outlook is predicting a 6% in- crease this year. Following a wild roller-coaster ride during the seven year pe- riod, county registrations this year are predicted to exceed 2007 levels.