Pub. 2 Issue 1

24 25 www.glancda.org SPRING 2014 For decades the automotive industry has been known for its innovative advancements in everything from safety devices to electric propulsion systems. By contrast, the industry’s registration counterpart was previously known for its bu- reaucratic, labor-intensive process, whereby compliance was a struggle to achieve. Much of that changed when California Law AB 1215 was put into effect in July of 2012. In effect AB 1215 mandated that every single car sold through a new dealer franchise must be registered electronically. In order to do this, every dealership had to contract with a First-Line Service Provider (FLSP) to process their vehicle registrations electronically. Is Your Dealership with the Right First-Line Service Provider? Dealerships have now settled into this new eFiling environ- ment with their selected FLSP. As such they have become much more savvy about the difference between a high qual- ity service provider and one that provides for the minimum level of compliance. Certainly all FLSPs can handle baseline eFiling, but managing service and support has proven trickier for some more than others. Solutions like DMVdesk go the extra mile by managing the entire range of compliance chal- lenges, from managing the fees when the vehicle is taken into inventory, through the ultimate titling of the vehicle. As a proprietary technology solution that works in partnership with the California Department of Motor Vehicles (DMV), DMVdesk not only processes more deals electronically than any other service provider (97.5%), but it is also the only solution to offer real-time registration and plate fulfillment to dealership customers. Through its innovative technology, DMVdesk automates processes for the dealership ensuring an efficient and compliant process. Although each FLSP offers varying levels of service and technology, they are all monitored by the DMV’s single stan- dard: paperwork accuracy. DMVdesk is one solution that has brought accuracy to a new level. With the industry’s highest rate of DMV compliance (99.5%), its dealership partners’ pa- perwork is no longer subject to DMV audits. This bodes well for DMVdesk’s dealer partners, allowing them to experience the lowest average penalty rate of all eFiling service provid- ers. It’s also helpful because under AB 1215, a dealership that loses its BPA status due to substandard documentation could also lose its license to sell new vehicles. Dealerships are re- quired to maintain an error rate of less than three percent or they will receive a DMV warning. Multiple warnings could prompt threats of suspension by the BPA. Living with AB 1215 As expected, the requirements of AB 1215 have generated increased demand by dealers for better support from their FLSPs. The new law continues to put electronic vehicle reg- istration companies to the test because with AB 1215’s BPA program, monitoring is an ongoing rule. The program’s strict guidelines have opened the industry’s eyes to the extreme efficiency of the DMVdesk product. When a dealer chooses DMVdesk, it means gaining access to a solution that has been developed for the dealer’s exclusive benefit with an efficient streamlined process and optimized compliance support. As a result of the market’s recognition, DMVdesk has rapidly climbed to what currently stands at 121 percent growth in dealer franchises over the past few years. With more than 500 dealership clients, some of the most well-known being Galpin Motors, DMVdesk is now the fastest growing eFiling provider in the nation’s largest automotive market. “We are very proud to announce that the products and servic- es we have created are in high demand by automotive dealers and are quickly becoming recognized for what they really are, a leading automotive eFile solution,” said Don Armstrong, President and CEO, MVSC. “Working alongside the DMV and our dealer partners in a smooth effective manner has given dealerships throughout California the ability to bring the DMV right into their own offices. Since our inception, the innovations and service level provided by DMVdesk have helped transform the dealership industry in California.” Service and Support at its Finest DMVdesk built a strong support component into its infra- structure from inception and that is what has made all the difference. “Creating excellent software should be expected of us. What we find customers don’t expect is the level of support we provide,” said Armstrong. DMVdesk solution not only abides by AB 1215, but it goes beyond, providing the dealerships with a service level that far surpasses anything ever offered in the state of California. DMVdesk software has the highest account executive-to- client ratio than any other provider, with one for every 40 dealers. With these support professionals in every region of the state, they are able to provide personal, extensive, onsite training and monthly visits. They offer the largest and most comprehensive DMV registration training program in the state, Registration Management Professional (RMP), with more than 160 public training sessions. DMVdesk offers phone support 24 hours a day, seven days a week in the form of real-time staff members on hand for com- pliance questions, audit information, and software training. “Like all FLSPs, we offer technical support, however, it was a surprise to learn that technical support is the least used sup- port system we offer,” said Kelly Kimball, MVSC chairman. “The majority of calls received by our support staff are purely registration support questions. Again, when we learned this fact, DMVdesk hired a number of DMV experts whose sole purpose is to manage our Internal Registration Support Line.” DMVdesk goes this extra mile because it wants to ensure a personalized experience for the dealers. It goes back to DMVdesk’s philosophy of operating in partnerships. “Here at DMVdesk, we operate as partners with our clients and the vehicle registration community as a whole. This outlook, along with continuous innovation, has allowed us to be lead- ers in an industry with ever-evolving needs,” said Kimball. “What we do here at DMVdesk delivers a product and support system that comes as close as possible to creating the same efficiency and productivity as having the DMV at your fin- gertips twenty-four-seven. We’ve streamlined the registration process which has made the entire car buying process simpler for both the dealer and consumer.”  The DMVdesk Paradigm “WE ARE VERY PROUD TO ANNOUNCE THAT THE PRODUCTS AND SERVICES WE HAVE CREATED ARE IN HIGH DEMAND BY AUTOMOTIVE DEALERS AND ARE QUICKLY BECOMING RECOGNIZED FOR WHAT THEY REALLY ARE, A LEADING AUTOMOTIVE EFILE SOLUTION,” SAID DON ARMSTRONG, PRESIDENT AND CEO, MVSC.