Pub. 2 Issue 1

26 27 www.glancda.org SPRING 2014 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 6/12 8/12 Avg. 7/12 9/12 Avg. 8/12 10/12 Avg. 9/12 11/12 Avg. 10/12 12/12 Avg. 11/12 1/13 Avg. 12/12 2/13 Avg. 1/13 3/13 Avg. 2/13 4/13 Avg. 3/13 5/13 Avg. 4/13 6/13 Avg. 5/13 7/13 Avg. 6/13 8/13 Avg. 7/13 9/13 Avg. 8/13 10/13 Avg. 9/13 11/13 Avg. 10/13 12/13 Avg. 11/13 1/14 Avg. 12/13 2/14 Avg. % change vs. year earlier 6.6% 8.2% 8.2% 9.7% 11.1% 11.1% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% Feb '14 v. Feb '13 % change Jan '14 & Feb '14 vs. Jan '13 & Feb '13 % change YTD '14 thru Feb vs. YTD '13 Cars Trucks Released: March 2014 Covering data thru February 2014 TM Sponsored by: Los Angeles County new vehicle regis- trations increased 7.7% in February ‘14 vs. ‘13. New registrations in the county increased 9.2% during the first two months of this year, compared to a year earlier. The three month moving average of new vehicle regis- trations increased for the 25th consecutive month in February of this year. Jeep, Lexus, Lin- coln, FIAT, Ram, and Mazda new vehicle registrations each increased more than 40% so far this year. Japanese brand share increased from 48.1% during the first two months of 2013 to 51.4% this year. Data measures new vehicle registra- tions in the county. Monthly recording of registrations oc- curs when the data is processed by the DMV. Quick Facts Data Information All data represents new and used vehicle retail registrations in Los Angeles County and excludes fleet. Please keep in mind that monthly registration figures can occasionally be subject to fluctuations, resulting in over or under estimation of actual results. This usually occurs due to processing delays by governmental agen- cies. For this reason, the year-to-date figures will typically be more reflective of market results. Green shaded areas in tables represent the top ten ranked brands. Data Source: AutoCount data from Experian Automotive. Los Angeles Auto Outlook Comprehensive information on the LA County new vehicle market Percent Change in Los Angeles County New Retail Light Vehicle Registrations % Change in Three Month Moving Average of New Retail Registrations vs. Year Earlier Los Angeles New Retail Car and Light Truck Registrations February Jan '14 and Feb '14 combined YTD thru February 2013 2014 % chg. 2013 2014 % chg. 2013 2014 Chg. Industry Total 27,132 29,218 7.7% 61,937 67,640 9.2% 61,937 67,640 9.2% Cars 17,932 19,124 6.6% 41,062 44,445 8.2% 41,062 44,445 8.2% Light Trucks 9,200 10,094 9.7% 20,875 23,195 11.1% 20,875 23,195 11.1% Detroit Three 5,171 5,344 3.3% 11,049 12,165 10.1% 11,049 12,165 10.1% European 6,479 6,392 -1.3% 16,095 16,038 -0.4% 16,095 16,038 -0.4% Japanese 13,150 15,334 16.6% 29,764 34,755 16.8% 29,764 34,755 16.8% Korean 2,332 2,148 -7.9% 5,029 4,682 -6.9% 5,029 4,682 -6.9% The graph above provides a clear picture of the trending direction of the LA County market. It shows the year-over-year percent change in the three month moving average of new retail light vehicle registrations. The three month moving average is less erratic than monthly registrations, which can fluctuate due to such factors as the timing of manufacturer incentive programs, weather and title processing delays by governmental agencies. 1.4 0.6 0.3 0.2 0.1 0.1 0.1 0.1 0.1 0.0 -0.1 -0.1 -0.2 -0.2 -0.2 -0.2 -0.3 -0.3 -0.4 -1.2 -2.0 -1.5 -1.0 -0.5 0.0 0.5 1.0 1.5 2.0 Change in market share Page 2 Los Angeles Auto Outlook New Vehicle Market Brand Registrations Change in New Vehicle Segment Market Share - YTD 2014 thru February vs. YTD 2013 Data Source: AutoCount data from Experian Automotive. Los Angeles New Retail Car and Light Truck Registrations February Jan '14 and Feb '14 combined YTD thru February YTD Market Share (%) 2013 2014 % chg. 2013 2014 % chg. 2013 2014 % chg. 2013 2014 Chg. TOTAL 27,132 29,218 7.7% 61,937 67,640 9.2% 61,937 67,640 9.2% Acura 368 387 5.2% 903 1,016 12.5% 903 1,016 12.5% 1.5 1.5 0.0 Audi 793 749 -5.5% 1,776 1,738 -2.1% 1,776 1,738 -2.1% 2.9 2.6 -0.3 BMW 1,428 1,441 0.9% 3,764 3,852 2.3% 3,764 3,852 2.3% 6.1 5.7 -0.4 Buick 114 82 -28.1% 236 202 -14.4% 236 202 -14.4% 0.4 0.3 -0.1 Cadillac 263 250 -4.9% 592 599 1.2% 592 599 1.2% 1.0 0.9 -0.1 Chevrolet 1,353 1,294 -4.4% 2,871 2,898 0.9% 2,871 2,898 0.9% 4.6 4.3 -0.4 Chrysler 135 89 -34.1% 287 189 -34.1% 287 189 -34.1% 0.5 0.3 -0.2 Dodge 454 451 -0.7% 901 993 10.2% 901 993 10.2% 1.5 1.5 0.0 Fiat 200 257 28.5% 365 527 44.4% 365 527 44.4% 0.6 0.8 0.2 Ford 1,959 1,895 -3.3% 4,253 4,386 3.1% 4,253 4,386 3.1% 6.9 6.5 -0.4 GMC 248 243 -2.0% 514 549 6.8% 514 549 6.8% 0.8 0.8 0.0 Honda 3,627 3,875 6.8% 8,216 8,924 8.6% 8,216 8,924 8.6% 13.3 13.2 -0.1 Hyundai 1,108 956 -13.7% 2,380 2,141 -10.0% 2,380 2,141 -10.0% 3.8 3.2 -0.7 Infiniti 330 409 23.9% 811 1,003 23.7% 811 1,003 23.7% 1.3 1.5 0.2 Jaguar 56 86 53.6% 127 184 44.9% 127 184 44.9% 0.2 0.3 0.1 Jeep 444 683 53.8% 923 1,437 55.7% 923 1,437 55.7% 1.5 2.1 0.6 Kia 1,224 1,192 -2.6% 2,649 2,541 -4.1% 2,649 2,541 -4.1% 4.3 3.8 -0.5 Land Rover 240 272 13.3% 525 637 21.3% 525 637 21.3% 0.8 0.9 0.1 Lexus 980 1,632 66.5% 2,697 4,002 48.4% 2,697 4,002 48.4% 4.4 5.9 1.6 Lincoln 55 83 50.9% 148 216 45.9% 148 216 45.9% 0.2 0.3 0.1 Mazda 377 517 37.1% 785 1,102 40.4% 785 1,102 40.4% 1.3 1.6 0.4 Mercedes 2,034 1,887 -7.2% 5,137 4,990 -2.9% 5,137 4,990 -2.9% 8.3 7.4 -0.9 MINI 301 243 -19.3% 663 601 -9.4% 663 601 -9.4% 1.1 0.9 -0.2 Mitsubishi 105 138 31.4% 227 270 18.9% 227 270 18.9% 0.4 0.4 0.0 Nissan 1,965 1,950 -0.8% 4,043 4,477 10.7% 4,043 4,477 10.7% 6.5 6.6 0.1 Porsche 274 255 -6.9% 555 541 -2.5% 555 541 -2.5% 0.9 0.8 -0.1 Ram 146 210 43.8% 324 457 41.0% 324 457 41.0% 0.5 0.7 0.2 smart 21 44 109.5% 60 96 60.0% 60 96 60.0% 0.1 0.1 0.0 Subaru 421 525 24.7% 980 1,177 20.1% 980 1,177 20.1% 1.6 1.7 0.2 Tesla 0 64 0 239 0 239 0.0 0.4 0.4 Toyota/Scion 4,977 5,901 18.6% 11,101 12,784 15.2% 11,101 12,784 15.2% 17.9 18.9 1.0 Volkswagen 924 979 6.0% 2,541 2,390 -5.9% 2,541 2,390 -5.9% 4.1 3.5 -0.6 Volvo 133 79 -40.6% 379 246 -35.1% 379 246 -35.1% 0.6 0.4 -0.2 Other 75 100 33.3% 204 236 15.7% 204 236 15.7% 0.3 0.3 0.0