Pub. 2 Issue 2
27 SUMMER 2014 Covering Data thru June 2014 Los Angeles Auto Outlook Q2 '10 Q2 '11 Q2 '12 Q2 '13 Q2 '14 Regs. 69200 75774 96891 108351 120853 0 20000 40000 60000 80000 100000 120000 140000 New retail light vehicle registrations Second Quarter registrations during past five years The market was up by more than 51,000 units in the Second Quarter of 2014 vs. 2010. -1.1 -0.5 -0.2 1.9 -3.0 -2.0 -1.0 0.0 1.0 2.0 3.0 European Korean Detroit Three Japanese Change in market share Japanese brand share increased 1.9 points so far this year. 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% Q3 '13 Q4 '13 Q1 '14 Q2 '14 County 12.1% 12.4% 9.0% 11.5% U.S. 9.3% 6.0% 1.5% 7.0% % change versus year earlier County U.S. On a percentage change basis, the county market out-performed the U.S. in each of the past four quarters. QUARTERLY TREND Percent Change in New Vehicle Market County and U.S. MARKET TRACKER: QUARTERLY RESULTS County Market Up 11.5% in 2nd Quarter of 2014 vs. 7% in U.S. Source for LA County registration data: AutoCount data from Experian Automotive. Source for U.S. data: Automotive News. (U.S. figures include fleets.) Quarterly Alternative Powertrain Market Share (includes hybrid and electric vehicles) MARKET TRACKER: BRAND MARKET SHARE Japanese Brands Are Up MARKET TRACKER: HYBRID AND ELECTRIC VEHICLES Hybrid/Electric Share Increases The graph above shows the change in year-to-date market share for four primary brand segments. Source: AutoCount data from Experian Automotive. The graph above shows hybrid powertrain and electric vehicle quarterly market share in the county. The line shows market share trend over the past 13 quarters. Source: AutoCount data from Experian Automotive. Change in County Market Share YTD 2014 thru June vs. YTD 2013 0.0 2.0 4.0 6.0 8.0 10.0 12.0 Q2 '11 Q3 '11 Q4 '11 Q1 '12 Q2 '12 Q3 '12 Q4 '12 Q1 '13 Q2 '13 Q3 '13 Q4 '13 Q1 '14 Q2 '14 Trendline QUARTERLY PERSPECTIVE Five Years of Second Quarter Results in County Market
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