Pub. 2 Issue 2

28 www.glancda.org Covering Data thru June 2014 Los Angeles Auto Outlook Small Car market share increased in both the area and U.S. markets. -2.0 -1.5 -1.0 -0.5 0.0 0.5 1.0 Small Car Mid Size SUV Pickup Van Full Size SUV Mid Size and Large Car Luxury SUV Luxury and Sports Car Compact SUV Change in market share -14,175 -13,324 -5,475 -3,781 -2,428 -702 -622 1,472 2,198 2,884 7,524 7,581 8,358 9,557 13,781 -20,000 -15,000 -10,000 -5,000 0 5,000 10,000 15,000 20,000 Ford Chevrolet Jeep Subaru Hyundai Mazda Nissan Kia Volkswagen Audi BMW Lexus Honda Mercedes Toyota/Scion Actual registrations minus target (County registrations times U.S. market share) BRAND SCOREBOARD Toyota and Mercedes Relatively Strong Performers in County The graph provides an indicator of brands that are popular in Los Ange- les County. For the top 15 selling brands in the county, each brand’s share of the U.S. market is mul- tiplied by registrations in the county during the first half of 2014. This yields a “target” for the county market. Target registrations are subtracted from ac- tual registrations to derive the measurement of sales performance. Brands at the top of the graph are relatively strong sellers in the county, with actual registrations exceeding calculated targets by large margins. Los Angeles County Retail Market Performance based on registrations for YTD ‘14 Actual registrations minus target (county industry registrations times U.S. market share) Toyota, Mercedes, Honda, Lexus, and BMW are strong sellers in the county, with actual registrations exceeding targets by large margins. MARKET TRACKER - SEGMENTS Compact SUV Market Shares Moves Higher Change in Segment Market Share YTD 2014 thru June vs. YTD 2013 Los Angeles County Market Typical models in segments: Small Car: Hyundai Elantra Mid Size & Large Car: Toyota Camry Luxury & Sports Car: BMW 3-Series Pickup: Ford F-Series Van: Honda Odyssey Compact SUV: Mazda CX5 Mid Size SUV: Jeep Grand Cherokee Full Size SUV: Chevrolet Tahoe Luxury SUV: Lexus RX Data Source: AutoCount data from Experian Automotive. Luxury and Sports Car and Compact SUV market shares increased.