Pub. 2 Issue 3

24 www.glancda.org 421,742 339,240 240,746 267,382 298,458 372,726 424,403 459,600 479,000 0 100,000 200,000 300,000 400,000 500,000 600,000 2007 2008 2009 2010 2011 2012 2013 2014 Forecast 2015 Forecast New light vehicle registrations Market is predicted to improve 8.3% in 2014. Covering Data thru September 2014 Los Angeles Auto Outlook Los Angeles Auto Outlook Comprehensive information on the LA County new vehicle market Market Summary Domestic brands consist of vehicles sold by GM, Ford, Chrysler, and Tesla. Data source: AutoCount data from Experian Automotive. YTD '13 YTD '14 % Chg. Mkt. Share thru Sept. thru Sept. '13 to '14 YTD '14 TOTAL 322,472 353,401 9.6% Car 216,619 235,915 8.9% 66.8% Light Truck 105,853 117,486 11.0% 33.2% Domestic 59,542 64,068 7.6% 18.1% European 72,650 76,159 4.8% 21.6% Japanese 163,946 185,349 13.1% 52.4% Korean 26,334 27,825 5.7% 7.9% Annual Trend in LA County New Vehicle Market The graph above shows annual new retail light vehicle registrations in the county from 2006 thru 2013 and Auto Outlook’s projections for 2014 and 2015. Information overload is hard to avoid these days. Here’s our attempt to cut through the clutter. Below is a concise summary of key trends and developments in the Los Angeles County new vehicle market. County market posts gain during first three quarters of 2014; increase is above Nation County new retail registrations were up 9.6% for the first nine months of this year versus a year earlier, higher than the 6% uptick in the National market. New vehicle market stays strong in Third Quarter of this year The Third Quarter increase was 6.7%, the 16th consecutive quarterly improvement in registra- tions (see page 2). Sixth consecutive annual increase likely in 2015 County new retail light vehicle registrations are predicted to increase 4.2% from 2014 to 2015. This year’s annual increase is pegged at 8.3%. Trucks grab a slightly larger share of county market Light truck market share increased from 32.8% during the first nine months of 2013 to 33.2% this year. Consumers are clearly mak- ing their preference known for larger vehicles, especially crossover SUVs. Alternative powertrain vehicle sales move higher in 2014 County sales of hybrid and electric cars and trucks were up 14.6% so far this year, above the overall industry gain of 9.6%. Market share was 9.8%. Toyota, Honda, Nissan, Ford, and Mercedes are leaders in county market Toyota was the best selling brand during the first three quarters of this year, with a 19.6% share. Honda’s share was 13.8%. smart, Ram, FIAT, Jeep, and Lexus have big percentage gains in 2014 New retail registrations for each of these five brands were up more than 39% so far in 2014. Toyota Prius best-selling car in county mar- ket; CR-V is light truck leader Honda Accord and Honda Civic were ranked second and third behind Prius in the car mar- ket, while Toyota RAV4 and Lexus RX trailed the CR-V. Japanese brands gain ground in 2014, as Europeans brands lose share Japanese brands accounted for a larger chunk of the county market so far this year, with share increasing from 50.8% during the first nine months of 2013 to 52.4% in 2014. FORECAST County New Vehicle Market On Track for 8.3% Gain in 2014 Sixth consecutive annual increase predicted for next year 2015 Forecast Up 4.2%