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26 www.glancda.org Covering Data thru September 2014 Los Angeles Auto Outlook 0.3% 0.3% 1.0% 0.7% 3.6% 3.0% 1.9% 4.2% 1.1% 2.2% 4.5% 3.6% 12.4% 1.8% 1.9% 2.0% 14.6% 7.9% 8.4% 12.7% 0.9% 1.0% 1.2% 1.2% 1.5% 1.8% 1.8% 2.0% 2.5% 3.1% 3.4% 4.5% 4.7% 5.4% 5.5% 6.1% 6.3% 7.2% 13.8% 19.6% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% Porsche MINI Acura Infiniti Dodge Subaru Mazda Jeep Audi Volkswagen Hyundai Kia Chevrolet Lexus BMW Mercedes Ford Nissan Honda Toyota/Scion Market Share County U.S. Toyota, Mercedes, Honda, Lexus, and BMW market shares in the county are well above U.S. levels. The graph below provides a comparison of Los Angeles County and U.S. new retail market share during the first nine months of this year for the top 20 selling brands in the county. Brands are positioned on the graph from top to bottom based on county market share. Toyota was the county leader, accounting for 19.6% of the market, well above its 12.7% share in the Nation. Source: AutoCount data from Experian Automotive. BRAND SCOREBOARD Toyota Has Big Market Share Lead in County Market Toyota’s share of county market exceeds U.S. by nearly 7 points County and U.S. Market Share - YTD 2014 thru September