Pub. 2 Issue 4

Over 100 Attend the Digital Dealer Workshop! O n September 16, 2014 at the Pasadena Hilton, the Greater Los Angeles NewCar Dealers Association (GLANCDA), and the SouthlandMotor Car Deal- ers Association (SMCDA) co-hosted the Digital Dealer Workshop. Over 100 attendees had the opportunity to interact with industry thought leaders to learn the latest skills and best practices in a number of areas critical to dealership operations, including digital marketing, social media, new and pre-owned sales, data and analyt- ics, reputation management, and customer loyalty. 16