Pub. 3 Issue 1

0% 2% 4% 6% 8% 10% 12% 14% 16% 6/13 8/13 Avg. 7/13 9/13 Avg. 8/13 10/13 Avg. 9/13 11/13 Avg. 10/13 12/13 Avg. 11/13 1/14 Avg. 12/13 2/14 Avg. 1/14 3/14 Avg. 2/14 4/14 Avg. 3/14 5/14 Avg. 4/14 6/14 Avg. 5/14 7/14 Avg. 6/14 8/14 Avg. 7/14 9/14 Avg. 8/14 10/14 Avg. 9/14 11/14 Avg. 10/14 12/14 Avg. 11/14 1/15 Avg. 12/14 2/15 Avg. % change vs. year earlier 12.7% 9.5% 9.5% 17.7% 15.6% 15.6% 0.0% 5.0% 10.0% 15.0% 20.0% Feb '15 v. Feb '14 % change Jan '15 & Feb '15 vs. Jan '14 & Feb '14 % change YTD '15 thru Feb vs. YTD '14 Cars Trucks Released: March 2015 Covering data thru February 2015 TM Sponsored by: Los Angeles County new vehicle regis- trations increased 14.5% in February ‘15 vs. ‘14. New registrations in the county increased 11.6% during the first two months of this year. The three month moving average of new vehicle regis- trations increased for the 37th consecutive month in February of this year. Chrysler, Subaru, GMC, Kia, and BMW new vehicle registrations each increased more than 30%. Korean brand share increased from 6.9% during the first two months of 2014 to 7.5% this year. Data measures new vehicle registra- tions in the county. Monthly recording of registrations oc- curs when the data is processed by the DMV. Quick Facts Data Information All data represents new and used vehicle retail registrations in Los Angeles County and excludes fleet. Please keep in mind that monthly registration figures can occasionally be subject to fluctuations, resulting in over or under estimation of actual results. This usually occurs due to processing delays by governmental agen- cies. For this reason, the year-to-date figures will typically be more reflective of market results. Green shaded areas in tables represent the top ten ranked brands. Data Source: AutoCount data from Experian Automotive. Los Angeles Auto Outlook Comprehensive information on the LA County new vehicle market Percent Change in Los Angeles County New Retail Light Vehicle Registrations % Change in Three Month Moving Average of New Retail Registrations vs. Year Earlier Los Angeles New Retail Car and Light Truck Registrations February Jan '15 and Feb '15 combined YTD thru February 2014 2015 % chg. Prev. Curr. % chg. 2014 2015 Chg. Industry Total 29,218 33,445 14.5% 67,640 75,482 11.6% 67,640 75,482 11.6% Cars 19,124 21,562 12.7% 44,445 48,659 9.5% 44,445 48,659 9.5% Light Trucks 10,094 11,883 17.7% 23,195 26,823 15.6% 23,195 26,823 15.6% Detroit Three 5,344 6,029 12.8% 12,165 13,683 12.5% 12,165 13,683 12.5% European 6,392 7,106 11.2% 16,038 17,056 6.3% 16,038 17,056 6.3% Japanese 15,334 17,714 15.5% 34,755 39,046 12.3% 34,755 39,046 12.3% Korean 2,148 2,596 20.9% 4,682 5,697 21.7% 4,682 5,697 21.7% The graph above provides a clear picture of the trending direction of the LA County market. It shows the year-over-year percent change in the three month moving average of new retail light vehicle registrations. The three month moving average is less erratic than monthly registrations, which can fluctuate due to such factors as the timing of manufacturer incentive programs, weather and title processing delays by governmental agencies.