Pub. 4 Issue 3
Covering Data thru December 2017 Los Angeles Auto Outlook Los Angeles Auto Outlook Comprehensive information on the LA County new vehicle market Market Summary Annual Trend in County Market Historical Data Source: AutoCount data from Experian. Domestic brands consist of vehicles sold by GM, Ford, Chrysler, and Tesla. Data source: AutoCount data from Experian. The graph above shows annual new retail light vehicle registrations in the county from 2011 thru 2017 and Auto Outlook’s projection for 2018. 298458 372726 424403 463271 521310 537968 512417 498000 0 100,000 200,000 300,000 400,000 500,000 600,000 2011 2012 2013 2014 2015 2016 2017 2018 Forecast New light vehicle registrations 2016 2017 % Chg. Mkt. Share Annual Annual '16 to '17 2017 TOTAL 537,968 512,417 -4.7% Car 324,386 284,795 -12.2% 55.6% Light Truck 213,582 227,622 6.6% 44.4% Domestic 105,613 103,287 -2.2% 20.2% European 110,985 103,226 -7.0% 20.1% Japanese 275,620 266,073 -3.5% 51.9% Korean 45,750 39,831 -12.9% 7.8% Below is a summary of seven key trends and developments in the Los Angeles County new vehicle market. County new retail light vehicle registrations exceeded 510,000 units in 2017 The new vehicle market declined last year, but sales remained at elevated levels. 2017 marked the fourth consecutive year that new registrations exceeded 460,000 units, which is well above average for the Los Angeles County market. New vehicle sales likely to soften in 2018 As mentioned in the previous release of Auto Outlook, there are several signs that are point- ing to a market slowdown. But a relatively healthy economy, a steady stream of impres- sive new products, and strong consumer af- fordability should limit declines over the next several years Trucks grab a larger share of county market Light truck market share increased from 32.8% in 2012 to 44.4% in 2017. Toyota, Honda, Chevrolet, Nissan, and Ford are leaders in county market Toyota was the best selling brand last year, with a 17.7% share. Honda’s county share was 15.7%, well above its 8.6% share in the U.S. Jaguar, Chrysler, Subaru, Chevrolet, and Jeep gained ground during past year New retail registrations for each of these five brands were up more than 6% from 2016 to 2017. Honda Civic best-selling car in county mar- ket; Toyota RAV4 is light truck leader Honda Accord and Toyota Camry were ranked second and third behind Civic in the car mar- ket, while Honda CR-V and Nissan Rogue trailed the RAV4. Non Luxury SUVs account for 23% of market Market share for Non Luxury SUVs increased to 23% last year. Small Cars were still the mar- ket leader, with a 27% share. FORECAST New Vehicle Sales Should Remain Strong in 2018 Percent Change in County Light Truck and Car Registrations 2017 vs. 2016 Light Trucks (Pickups, SUVs, and Vans) Passenger Cars Source: AutoCount data from Experian UP 6.6% DOWN 12.2%
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