Pub. 5 Issue 3

18 Issue 1 2020 bank’s online advocate. A little hand-holding never hurt customer relationships. BlanketOnlineSecurityConcerns, EspeciallyDuring Times of Unrest Security is another resistance point for the non-online set, es- pecially during times of social unrest. Address this head-on with a single handout sheet and an identical webpage. Content should center on bulleted points that hammer home the fact that your on- line service is built with best-in-industry security technology: local bank service, world-class security. Most institutions have Fiserv or another industry leader providing back-end functionality. Adapt some of their super security techno facts to this purpose. If you need help shapingup thismessage, get outsidemarketing professionals on the project. Youwill be asked about security. Have this tool ready to blanket concerns from both personal and business prospects. Win their trust and utilization volume will follow. For Employees: A Motivational TeamMessage We’ve all seen the famous, stiff-upper-lip British message that exhorts readers to “Keep Calm and Carry On.” It was produced to motivate the English population to stay strong in spirit duringwhat became “The Blitz” bombings of London during World War II. Given the war we are currently engaged in with an insidious viral enemy, we offer a version of that message for community bank employees, many of whom may be sequestered at home: Stay Connected And Carry Through. The first part of the message is obvious —we all have to stay connected through our wealth of digital tools to continue doing our jobs and serving our customers. The second part is a gentle reminder that, despite the change in the work environment, per- formance expectations remainhigh and, nowmore than ever, it is important to “carry through” on all work responsibilities. It ain’t a snow day, children — there’s real work to be done. A simple messaging device can serve to galvanize bank wide employee spirit and focus on the tasks at hand. There are many creative directions to fit the unique culture of any hometown in- stitution. Whatever your team’s rallying cry maybe, it is valuable to have a succinct motivational message that can bring people together as a united force determined to overcome a common, formidable challenge. Remember the Alamo. Three More Crisis Communication Absolutes 1. A centralized communication hub (Landing page/dark site): It’s vital that all of your outreach efforts are presented separately from your standard web content so people can quickly find only information conveyed within the crisis context and timeframe — specifically, what your bank’s current policies and practices are, and how to connect. 2.Ongoingandup-to-datemessages (email, socialmedia, etc.):Don’t make customers and community members come to you; continue the outreach and gain new social media and email followers by providing regular, relevant communication. 3. Focus your advertising efforts (Digital advertising, OOT, pre-roll video, etc.) Make sure that your messages are showing up where the audiences are during the shelter-at-home mandates — online. Budgets are tight, somake sure your media spends are trackedwith analytics to ensure ROI.  Michael C. Keenan is the president and CEO of Keenan-Nagle Advertising, Inc., specialists in community bank marketing. Based in Allentown, PA, with an integrated team of creative, media, web, analytics and client service professionals, theKeenan-Nagle firmhas been in continuous service since 1954. It is the longest-serving advertising/marketing agency in Pennsylvania’s Lehigh Valley region. For more facts, visit www.KeenanNagle,comor call 610-797-7100. Sam Celly, BChE MChE JD Certified Safety Professional Member OCADA, NCDA, SMCDA, AIHA 444 West Ocean Blvd., Suite 1020 Long Beach, CA 90802-4517 Phone: 562.704.4000 Direct: 562.716.6100 Email: sam@cellyservices.com Environmental Compliance: • Review Of Hazardous Waste Management • Hazardous Waste Cost Recovery Program • Storage Tank Compliance Audit • Hazardous Materials Release Response Plan • (CERS) • Spill Prevention Control & Countermeasures Plan • (SPCC) • Air Quality Management Audit Safety Management: • Safety Inspection & Meetings (IIPP) • Respiratory Protection Program • Safety Training • Online Access to Safety Data Sheets (SDS) DOT Required Training for Hazmat Shippers & Receivers • Training & Certification for Dealership Employees • Providing a 24 Hour Support Phone Number As Required By DOT Representation in OSHA/EPA enforcement cases. Periodic Newsletter on emerging EPA/OSHA issues as they impact dealers. See www.epaoshablog.com PENALTIES, FINES AND INCREASED INSURANCE COST MORE THAN COMPLIANCE We have Certified Safety Professionals on staff with decades of experience in working with dealers. Serving the Dealer Industry for over 30 years