OFFICIAL PUBLICATION OF THE GREATER LOS ANGELES NEW CAR DEALERS ASSOCIATION

Pub. 6 2021 Issue 1

People Are Spending More on New Cars, but Prices Aren’t Necessarily Rising

In March 2021, Kelley Blue Book’s valuation analysts reported an estimated U.S. average transaction price for light vehicles of $40,472. To put this number in context, the estimated average was $38,812 in March 2020. The percentage change between March 2020 and March 2021 was a 4.28% increase.

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The Sad, Lazy Myth of the “Middleman”

The Sad, Lazy Myth of the “Middleman”

Many first-year MBA students learn a marketing concept called the “Iron Law of Distribution.” The idea is that when you bring a product to market, you can change who owns the distribution channel for that product — but changing who distributes the product doesn’t change the cost structure associated with distributing the product.

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A Tribute to Cheri Fleming

A Tribute to Cheri Fleming

Cheri Fleming and her husband, Don, had the entrepreneurial spirit. Cheri grew up in Parma Heights, Ohio, and moved to Southern California’s Santa Clarita Valley after graduating from Ohio University. She decided to create a tanning salon. She met Don, a tanning salon equipment supplier who lived in Austin, Texas, at that time, during a trip to Texas to buy equipment. He helped her open her salon in upscale Woodland Hills.

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Executive Director’s Letter

Executive Director’s Letter

Valencia Acura – Santa Clarita’s Friendship Dealership – is proud to be a Ruby Sponsor for the Soroptimist International of Greater Santa Clarita Valley’s 2021 Little Black Dress Fashion Show and dedicates this sponsorship in loving memory of co-owner Cheri Fleming, who cherished her community and friendships. As a former President of Soroptimist International of the Americas, Cheri dedicated her life to being a positive influence for improving the lives of women and girls locally and around the world, so they can live their dreams as she did hers.

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